Tobi Johnson
It’s About People Work Not Paperwork:
Using Psychology to Boost Volunteer Involvement

The world is evolving and volunteers with it. Today’s volunteers have diverse lifestyles, preferences, and needs that must be accounted for when developing volunteer programming and fine-tuning your personal leadership approach. That said, one thing remains constant – the key psychological processes that drive human behavior. New discoveries in brain science, psychology and human behavior are disrupting business as usual and creating new opportunities to connect, collaborate, and mobilize volunteers for the greater good.
Why is it important to understand how the brain works? Because our brains determine everything we do. By better understanding what triggers humans to act, volunteer managers can become better influencers and, ultimately, better leaders.

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